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"It’s a chance for me to bring my extensive database and broad experience to help address the constraints in your business."


—Verne Harnish, author of Scaling Up (Rockefeller Habits 2.0)

"The CEO Boot Camp is a highly practical investment, with actionable content for both the CEO and their #2.   Across the three days we spent time not only learning, but also working on the business.  The depth of insights into all aspects of business (culture, strategy, execution) continue to inform decisions our leadership team is making today as we scale our 2200+ employee organization toward our billion dollar goal."


—Matthew Dent, YPOer, President and Chief Executive Officer, Buffalo-Rock Pepsi

"THANK YOU!!!  Verne, John and Ruth for the best get together ever! We normally say words like  “ the best ever”, etc. etc… so I’m without words on how to describe what this trip did for me!!! Just know that I have never been so inspired… and so well guided! EVER "

—Ricardo Landa, Founder & CEO, LandCorp

"We think we have uncovered a market segment that 1. is extremely profitable, 2. is completely overlooked by the industry, and 3. breaks an industry constraint. We wouldn't have been even thinking about it if it weren't for the Boot camp. We are getting ready to roll out our offering and I have never been more excited about the business than I am now!.. It was the best education experience I've ever had."
—Tom Bemiller, CEO The Aureus Group

"The CEO Boot Camp was an INCREDIBLE experience for my #2 and me! The intimate setting created the space for new thoughts and creativity to flow freely. My company has been able to put the ideas into practice IMMEDIATELY as we roll out our 3rd quarterly theme, driving alignment with our 72 employees.  We can hardly remember what it was like prior to our daily huddles, which have fueled greater communication and a quicker pace throughout our entire organization… not a day goes by without someone talking SCALE. CEO Boot Camp is a true only in YPO experience* you MUST experience! Without question, best executive education investment we’ve ever made! "

—John Allen, President, Brown Haven Homes

The Program


Join seven other scaleup CEOs and their #2’s for a reinvigorating 4-day “boot camp” with Verne Harnish, author of Scaling Up.  Spend small group and one-on-one time with Verne addressing your specific opportunities and challenges – in a setting that promotes deep thinking and relaxation.

Joining Verne at each location is a guest serial entrepreneur who has used the Scaling Up tools/techniques to scale their own significant business.  They bring real-world experience in implementing Rockefeller Habits 2.0.

You will work through the People, Strategy, Execution, and Cash areas of your business model – guided by a detailed assessment you’ll complete in preparation for the boot camp.  In addition, Verne will mine his content and connections to address your specific Top 3 Constraints in scaling.  

There is also time for fine food, fun, and an opportunity to acquire some important life skills along the way.  Most importantly, you’ll spend time with colleagues facing similar challenges and opportunities – building some lifelong friendships along the way.  

Please view the banner video and the video below for more information.  

Here's a word from some of our 3-time participants:




January 9 - 12, 2024 [Canary Islands, Spain]*

January 30 - February 2, 2024 [Marathon, FLCEO-only*

February 13 - 16, 2024 [Adelaide, Australia] YPO Exclusive*

September 10 - 13, 2024 [Vail, ColoradoREGISTER

November 12 - 15, 2024 [Barcelona, SpainREGISTER


February 25 - 28, 2025 [Adelaide, Australia] YPO Exclusive REGISTER

Day 1 starts 6pm, Day 4 ends at 1:30pm.  Detailed schedule below 

*Sold out

INVESTMENT (may vary by venue)

$9,750 inclusive of food, drinks, and accommodations per executive

Barcelona: $7,995 per executive

Adelaide: $5,995 per executive (YPO subsidized)

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The first CEO Boot Camps have scored 9.8 out of 10 and the CEOs have led businesses ranging from $1.5 million to over $1 billion

"Thank you so much for this experience. I have come back feeling excited and empowered with a clear game plan for 2017. Working one on one with you (Verne) was a highlight as were John’s (Ratliff) stories. The content was presented in such a way that it really became actionable."

—Jennifer Lyle, CEO of STS Healthcare

"This was an extremely valuable experience. I am spending this week going over all of my notes from the CEO Boot camp and creating an actionable plan for implementation. I cannot wait to begin implementing what I have learned and then coming back and reflecting upon what worked and what didn’t and adjusting appropriately."

—Michael Bolick, CEO of Specific Systems



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Verne Harnish - Host, All Events

Whether educating over 7,000 in Amsterdam or an intimate group of 300 customers for a major client, Verne Harnish connects with his global audience in an unforgettable way. 

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 19,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 250 partners on six continents, Verne has spent the past four decades helping companies scaleup.

He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Time, for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.

Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

John Ratliff - Guest CEO, Marathon, FL

John founded Appletree Answers in 1995 in his two-bedroom apartment in Wilmington, Del., as a traditional telephone answering service. He grew the company through a series of acquisitions to 24 US- based locations and 650 employees when it was sold to a strategic buyer in June, 2012. By that point, it had evolved into a high-end customer service contact center that employed tools such as phone, email and chat response.


Passionate about strategy, Ratliff used the methodologies of the Rockefeller Habits to reduce turnover at the company from the industry average of 110% to around 18% in the four years between 2008 and 2012. One key initiative was the company’s Dream On initiative, a “Make-A-Wish- Foundation” style program for employees in need.


Appletree’s high retention rate allowed the company to manage its exponential growth while driving tremendous EBITDA and revenue gains. In one sign of its employees’ enthusiasm, the company won the We love Our Workplace Video Contest, run by the prestigious Great Place to Work Institute, in 2012. Ultimately it was Appletree’s focus on employee engagement that drove its valuation on exit.


Ratliff is now CEO of GazellesPRO, the inner circle of Gazelles companies, as well as managing director of STS Capital Partners, an international mergers and acquisitions firm. He is also active in Virgin Unite, Richard Branson’s charitable foundation focused on improving the employee experience. In that capacity, he is involved with its initiative on people and innovation.


Ratliff now speaks frequently with companies of all sizes to diagnose problems in their employee retention and morale and to drive improvements. He also brings expertise in using a business’s operating system to leverage the effectiveness of the management team.


Ratliff has a BSBA in Marketing and Finance from the University of Delaware. He lives in Wilmington, Del., with his wife Lynne and their three young children. In his free time, he flies his TBM 850 single-engine turbo prop plane. He can be reached at

Bill Gallagher - Guest CEO

Bill Gallagher is a business coach and master facilitator with over 30 years of entrepreneurial and executive experience. Bill has spent the last 15 years coaching and training others in leadership and performance and previously led 4 companies of his own and been a partner or executive in 2 others. Bill discovered the Rockefeller Habits and Scaling Up 20 years ago, has used them in his own companies.

Today, Bill coaches leaders and teams across more than 25 cities in 11 countries and the host of the Scaling Up Business Podcast. He is a passionate and playful presenter and his clients, at all stages, share a hunger to grow successfully with an openness to new approaches and thinking.

Bill Gallagher is the guy you want around to sustain growth, when you need to build consensus, or even when things explode and you need to get the team in action. Working alongside an entrepreneur, Bill is able to inspire people and companies, and then get them pulling together.

An experienced entrepreneur and executive, he has created and run companies and business units ranging from startup to over US $500 million.

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Karol Popa - Guest CEO, Canary Islands

Karol Popa is a Scaling Up Coach, entrepreneur, and creative strategist with a track record in transforming businesses in the UK, Spain, Estonia, and Poland. With the successful implementation of Scaling Up tools at his own company, a cloud solution provider, Karol exemplifies first-hand experience and mastery of these growth principles.

Recognized as the first Scaling Up coach in Poland, working with CEOs of companies varying from 100 to 1000 employees and generating revenue from 50 to 300 million, Karol has shown a remarkable ability to ignite exponential growth in the region.

His mission goes beyond individual companies, as he has set an ambitious goal to empower 500 Polish scale-ups to grow tenfold and secure a firm presence in foreign markets.

Not only is Karol a seasoned Scaling Up coach, but also a certified Gallup Strengths Coach. This unique combination equips him with an in-depth understanding of individual and team strengths, enabling him to unlock the full potential of organizations and set them on a path of sustainable growth.

As a European Partner of the Growth Institute, Karol has successfully bridged the gap between theory and practice, ensuring the innovative business strategies he advocates are both practical and result-oriented.

In addition to his professional achievements, Karol also brings a solid academic foundation, having studied Law at Cambridge University and Business Strategies at SGH University. 

Karol enjoys life on the Canary Island of Lanzarote with his wife Anna and their daughter Julita, while their son Dominik is studying economic history in Sweden.

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Ethan Martin - Guest CEO, Vail, CO

Ethan Martin is Founder & President of PFD Group, Inc. a Scaling Up / Rockefeller Habits certified coach and actively mentors new coaches. Ethan has been coaching high-growth companies that focus on bettering their communities and the world, since 2011. He helps these companies create a unique and valuable strategy, build high-performing leadership teams, and execute their plan. The executive teams that Ethan coaches typically achieve record growth, profitability, alignment and lasting positive impact for all stakeholders. 


Ethan supports global leadership teams to focus ON the business instead of IN the business, allowing CEOs the freedom to devote 80% of their time to what “gives” them energy and to spend more time with customers. Many of his engagements include helping clients build the culture they have always wanted through an employee-focused, high trust, and transparent approach. He has found a high correlation between clearly defined values and company performance.

Professional Highlights

Ethan has had a long history as an entrepreneur - he has experience in starting and selling multiple companies and experience with private equity. Ethan has also had seven years of experience in Entrepreneurs Organization (EO). Ethan is the founder and on the advisory board of the Aviation Community Foundation (ACF). ACF, with its partner organizations, is helping 1,000,000 underserved students create flight plans for life.


Ethan earned an MBA from the Tuck School of Business and a BA from Carleton College, where he graduated with distinction as a member of Phi Beta Kappa.


Personal Highlights

Ethan lives in Colorado (USA) with his wife and two sons. He is a Certified Flight Instructor, and he loves to fly airplanes, teach, and travel. Ethan spends all the time he can in the mountains - as he also enjoys hiking, camping, and skiing.



Day 1

Important to note: Arrive on or before 6pm

6:00pm arrival for cocktails, dinner, and opening session

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Day 2

8am – 9am – Full breakfast buffet

9am – 1:30pm – Structured content and guided discussions – forum confidential

1:30pm – 2:30pm – Catered lunch

2:30pm – 5:30pm – One-on-one’s with Verne along with think and fun/activity time

5:30pm – 6:30pm – Roundtable check-in

6:30pm – Cocktails, dinner, informal interaction


Day 3

8am – 9am – Full breakfast buffet

9am – 1:30pm – Structured content and guided discussions – forum confidential

1:30pm – 2:30pm – Catered lunch

2:30pm – 5:30pm – One-on-one’s with Verne along with think and fun/activity time

5:30pm – 6:30pm – Roundtable check-in

6:30 - 7:30pm – Cocktails and Dinner

Day 4

8am – 9am – Full breakfast buffet

9am – 1:30pm – Structured content and guided discussions – forum confidential

1:30pm – 2:30pm – Boxed lunch



The Retreat in Marathon, Florida

The Retreat was designed as a labor of love by John Ratliff, a serial entrepreneur. Every last detail of the property was conceived with the needs of entrepreneurs, executive teams and forum groups in mind. The Retreat is a place that inspires exponential thinking through its inviting, open and luxurious atmosphere. Escape to the fun and sun in the Florida Keys.

Seven CEOs will stay on-site in private rooms at The Retreat and next door at Tranquila Bay (connected to The Retreat).   All accommodation costs included in fee. 


The Westin Riverfront Resort & Spa, Avon, Vail Valley, CO

Renew and inspire yourself at The Westin Riverfront Resort & Spa, Avon, Vail Valley. Located near Colorado's scenic Vail and Beaver Creek Mountains, our hotel offers a convenient location at the base of the Riverfront Express Gondola.

The Westin Riverfront Resort & Spa, Avon, Vail Valley is located in the town of Avon, Colorado, on a 19-acre site in the magnificent Vail Valley, providing exceptional access to Beaver Creek Mountain and the Eagle River.

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Villa Almanita, Barcelona, Spain

Authentic 18th century beautifully renovated Catalan estate
with its own vineyard and 70 acres of private grounds.

Villa Almanita accommodates events for up to 250 people and provides lodging for 34 guests across 16 bedrooms. With no neighboring properties, guests enjoy ultimate privacy and freedom from noise restrictions.


Situated just 25 minutes by car from Barcelona airport and a mere 5 minutes from Sitges, our venue features six indoor and outdoor lounges, four distinct formal dining areas, and an arched indoor ballroom capable of seating 150 people in the rare event of inclement weather.

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Kingsford The Barossa, Australia

Built in 1856, Kingsford The Barossa is picturesque venue that has been lovingly restored to become one of Australia’s finest luxury retreats – a gem nestled amongst riverbanks and rolling hills, surrounded by beautiful gum trees and the native Australian landscape.

Tucked away and only 45 minutes from the bustling city centre, the iconic 225-acre property is set on the edge of the breathtaking wine country of South Australia. Once home to a wealthy nineteenth-century pastoralist, nothing rivals exclusive access to the 16-suite retreat which can host 32 people.

The property has recently re-opened after a two year, multi-million dollar redevelopment by owners Leanne and Stefan Ahrens.

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If you would like to attend please visit our Registration page.


Email Jean Santos if interested: 

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